Pranjal

Deep

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ASSOCIATE DESIGN DIRECTOR

McKinsey & Company

DESIGN STRATEGIST

STORYTELLER

DEEP PUN SPECIALIST

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Long before the solution existed, there was a problem, ruining the experience of unsuspecting users. Then emerged a brave designer trying to solve the problem.

PROJECTS

The problem was sneaky. It lurked undetected, until it rudely disrupted our users' blissful journey, leaving utter chaos in its wake.

AFour Solar

UX, Responsive, Dashboard, Saas

AFour Solar keeps a tab on all of the running services at multiple production sites. It gathers metrics from solar sites, visualizes data and alerts on-site operators if things seem to go wrong.

Employing rigorous user research methods, the designer unearthed the problem. And so began the legendary war for UX, with countless iterative battles.

About

Me

ASSOCIATE DESIGN DIRECTOR AT MCKINSEY

6 years of designing experiences and leading teams

For the past 3 years, I’ve been working at McKinsey & Co., advising Fortune 500 clients on high-impact design strategies that drive business transformation. Prior to McKinsey, I worked with innovative startups for 3 years, including few that scaled to become multi-million dollar companies. This blend of corporate and startup experience has given me a unique perspective on designing for both agility and scale.

MASTERS DEGREE IN DESIGN

Parsons School of Design (MFA) + BITS Pilani (B.E.)

As a Senior Experience Designer with a background in engineering, I bring a unique blend of technical understanding and creative expertise. I seamlessly bridge the gap between engineering and design, translating complex requirements into intuitive, user-centered experiences. My technical foundation enhances my design approach, but my true passion lies in crafting engaging, impactful designs that elevate user experiences.

Even though the problem was finally vanquished, the tale doesn't conclude. Legends speak that the designer still persists, tirelessly honing his craft, and prepared to confront any obstacle threatening to disrupt the user experience.